Communications

Top 5 Interview tips

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The last time I got a job via interview was in 2004, and I’ve only had one formal interview since then, so I suppose I’m not really qualified to give advice from the side of the interviewee. However, in the last year I’ve interviewed people for five separate positions and I thought it might be useful to jot down some of the easy things to do that can really make a difference.

1. Be prepared

I know this seems obvious but it’s incredible how many people haven’t done their research on the company, interviewer and type of role. You will undoubtedly be asked about your opinion – make sure it’s clearly well informed.

2. Body language

Eye contact, a firm handshake, sitting up straight, and a ready, confident smile… those are my top four, and possibly all you can focus on at one time. Of course there are hundreds of incredibly useful articles on this subject from Forbes to Mashable – check them out and don’t underestimate how much of a difference it makes to get it right.

3. Take a notepad

The best interview tip I had from anyone, ever, was to take a notepad into interviews. Not only did it make me look super organised and prepared (I had written my notes and questions in it), but it calmed me down by giving me something to focus on and a confident way to start the interview. Thanks to my great friend and sometime mentor Victoria Ribbans.

4. Deep breaths

Everyone expects a little nervousness from an interviewee but when it becomes awkward and difficult for both sides of the table, it can be hard to come back from. Take 10 long deep breaths before you go in to the interview, and try to speak on the exhale, matching your interviewers pace and pitch.

5. Stop talking

When you’ve made your point and answered the question, stop. Smile if appropriate and lean forward slightly, but don’t be afraid of silence. If you find yourself rambling, try to bring yourself back to your original point and end on something sharp and snappy, otherwise both you and the interviewer will have forgotten the good bit of your answer – you’ll be on the back foot, and they won’t have heard your best answer.

Finally, try to enjoy it! Even if you don’t get the job, there are so many good things about an interview – it’s a chance to find out more about a new role and organisation, a practice ground to hone your communications and presentations skills, and a new contact made.

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How I changed my perception of networking

Friends

Last week I was having a drink with a friend/colleague and she accused me of being good at networking. Or at least that’s how I initially felt! A networker?! Urgh, slimy! Does she mean I’m tarting myself around only being nice to those who could be “useful” to me? Networking, especially among the self-employed, has got a bit of bad name, particularly here in the UK where it seems to fit in the self-promotion category and any kind of self-promotion is looked down upon. But then I thought about it a bit more, and got her to elaborate, and realised she was actually giving me a compliment and that, scarily, she was right, it is one of my strengths.

I’ve never seen what I feel I do naturally as networking. I see it as keeping in touch with people that I like, respect and believe that we can have a mutually beneficial working relationship, as well as putting other people in touch so they can enjoy the same. It’s like having a whole new group of friends with inspiring interesting people who understand the business you’re in. Who wouldn’t want that? But like friends, I believe you are building and developing relationships among people who can help each other in professional and sometimes personal ways and that’s not to be taken lightly.

I realised that to me, that’s the key – networking is maintaining a network of people for mutual assistance, built out of mutual respect. So, fine, I’ll refer to keeping in touch with my cross-industry colleagues and friends as networking, but hope to explain it in a way that makes it feel much less slimy and much more of a solid, fun, interesting part of work.

Probably the easiest way to network, and certainly keep aware of who your network is and what they’re up to, is LinkedIn. However, there’s really nothing like personal, face-to-face meetings, even just a 15 minute catch up, to feel connected and understand where your colleagues, contacts and friends are at in their work and lives. Especially as a self-employed person, I find that just the energy and inspiration created by talking to people is immeasurable and invaluable.

1. Make the time

This is the most common excuse for not connecting with people: I don’t have the time. Would you say this about your friends or about dating? If you need to, do it systematically, decide on a number of hours or coffees or lunches you want to have per month to keep those relationships going. Use LinkedIn or make a list, but above all else, make it fun for you and for the other person – enjoy it – you’re not sitting at your desk, you’re talking about things that excite and interest you and if you’re not, then change your job!

2. Connect and engage

Many professionals tend to overestimate the important of their technical skills and while of course that’s important and a huge factor in getting work, remember that potential clients or referees are human and (usually) think like humans: whether they can trust and get on with you is of primary concern. Would you get married without meeting someone and connecting on some level? (Please don’t say yes to this one!) Successful business people, in any industry, will be there mostly because they are good at relationship building over time and across many industries, including with the media.

3. Give more than you receive

Make sure you listen for at least 50% more than you talk. If you don’t listen you won’t have any idea how you can help. When you do talk, use that time to share: ask questions and give (tailored and asked-for) advice, recommendations, contacts and praise. It’s not rocket science – it’s the basis to developing any kind of successful relationship – just remember that professional ones are no different.

Finally, remember that networking is not about getting something out of the relationship now, it’s for the long term benefit of both parties – you may not even see how you can be useful to that person or how they might be able to help you in the future, but if your relationship is based on mutual trust, respect and a healthy dose of fun and good humour, then it will bear fruit for both of you at some point along the way.

Communications

(c) Jen Stebbing

There’s been a lot of re-branding of the traditional press office over the last year or so and the word communications more commonly describes the person, department or function that deals with communicating the organisation’s messages and goals to their audiences. Following the recent Royal Press Office merger there is now a department called Royal Communications at Buckingham Palace that engages rather than tells, and proactively churns out online content like a news channel, creating its own content and therefore to a certain extent, its own agenda.

I call myself a communications professional more for the generic labelling it gives me than with any real job description, but where I am head or director of communications, even part time, for a brand, organisation, event or project, it doesn’t just cover media relations (proactive and reactive). This is what we usually understand from the term ‘Press Office’ that comes from the pre-TV era. While media relations is still a hugely important part of communicating an organisation’s messages, and journalists are still incredibly influential and rightly so, for me communications as a job covers a whole raft of different responsibilities throughout an organisation.

I am now directly involved as part of my communications remit with on-line presence (websites, of course, and then whichever social media channels we use to engage audiences and push out content), branding, event organising, marketing, stakeholder engagement, gaining investment or new clients, conference and event speeches, and even sales to a certain extent.

You can’t run any organisation without communications, without communicating in some small way. PR has had a bad name, mostly because of the associations with spin, but remember what it stands for (especially when calling someone the grammatically incorrect ‘PR’!). Having a ‘Public Relations’ department actually makes more sense than having a Press Office, and comes closest in description to what the communications team would do, whether that’s in house or agency, which is: relate to the public. It doesn’t matter about the medium, it doesn’t matter about which public, as long as it’s the public/s that you want to get your messages out to, and it’s through medium/s that they relate to or engage with.

The key is to pick what your message is (always related to your organisational goals), decide who you want to communicate it to (your audience who could be customers, clients, stakeholders, etc), and use the right channels (journalists, advertising, blogs, twitter, websites, meetings) to get it to them.

Clarity

(C) Jen Stebbing

When I was trying to sum up what I do in a sentence for a short, snappy and I hope impactful about.me page, I (eventually) came up with ‘bringing clarity, energy and fresh ideas to news broadcasters, PR consultancies, special projects, young businesses and start ups.’ The most important and probably also most ambiguous of those is clarity. What do I really mean by that?

For me it’s about two things, focus and simplicity.

My industry is communications and whatever channel that might be through – broadcast journalism, writing, social media, strategic objectives, key messages, media relations, marketing or just plain old networking – I wouldn’t be able to work without clarity. It’s how I define the way I look at things and the way I’m able to help people and add value to their lives and businesses. It’s how I give friends and family advice, and it’s how I look at organisational or project goals and through that communication strategies.

Here’s what I do that brings clarity (focus and simplicity) to my projects:

1. Take a step back

Ok, this is one of those annoying “big picture” clichés, but it wouldn’t be a cliché if it didn’t work. What are your goals? But one step back from even that… Why are your goals? How do you want to feel, how will you feel when you get there? Let’s say one is successful. What does that look like for you or your company and what goals can you put in place to make you feel successful?

2. Define what’s important to you

List them. 5 things that are important to you as a person and as a company/project. Sometimes they overlap but often they don’t. Boil them down into key words, key values – those are your touchstones – if you’re feeling lost or overwhelmed, or can’t make a decision, go back to them. Is the decision you are making in line with those values? Yes – go for it. No – next!

3. Listen and look

Admittedly this is not an easy thing to do for yourself and so it’s worth getting someone (me!) to do it for you. Talk about your plans, go through your objectives, ideas, things to do – the person listening will be able to tell by listening actively and thoroughly what you’re really enthusiastic about and where your focus will be to make you most productive and successful. (You can try to outsource the things you HAVE to do but ditch the rest).

4. Don’t over complicate things

Communicating is something we all do with varying degrees of success every single day. If you have a great product or service, if you’re good at something, shout about it! That’s all there is to it. If you don’t show you believe in yourself or your product, then how can you expect others to? Focus on 2-3 short thoughts that communicate simply what you want to say about your product, project, service or company. These are your key messages – get them out there whenever you can.

5. Write a plan

I usually think of myself as pretty organised, and yet writing a plan is one of the things I find the most difficult to do. I think it’s the enormity of the task. When I actually sit down and bash it out, I’m fine, but I can put it off for literally weeks. Your plan should include all the points above and needn’t be long. Make it simple – follow a step by step guide if you need to – but make sure your audiences, your key messages and your objectives all relate back to your values every step of the way.